YOYOW这个项目的名称来自英文 You Own Your Own Words，它致力于建立一个基于区块链的平台，用去中心化共识方式为 UGC 领域贡献定价和权益回报，通过构建一套底层网络，使得流量红利能够更加公平、合理的分配到内容生产者、内容支持者、内容筛选者和生态建设者身上，解决红利分配的不公平问题。
但是当时Steem团队在代币（steem power）的年化通胀率设置过高，达到了百分之二百之高，以期通过steem power的高年化通胀率来奖励代币的持有者。正是因为这个设定，Steem这个项目的代币模式变得相当复杂，而不科学、不健康、不良性的设定，导致了很多投资者蒙受损失。
CryptoSlate 由西雅图的技术企业家 Nate Whitehill 和 Matthew Blancarte 于 2017 年创立。国际化的区块链研究、金融科技作者与加密资产数据分析。CryptoSlate 团队拥有美洲、欧洲、亚洲、大洋洲的研究人员、专家和记者，致力于制作最客观、透明的区块链新闻与加密货币分析。
Interview with YOYOW Marketing Manager for Oversea Market
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When Alex talked about YOYOW, the confidence he showed was beyond words.
"At the beginning, YOYOW did make it a strategic vision to become China's Steem. But we have known for a long time that it is definitely more than that."
Alex is one of the team members of YOYOW, the blockchain team in China. When the development of blockchain technology unveiled its mystery with the advent of Bitcoin, Alex was one of the first group of people to get to know it.
The project YOYOW, an acronym of "You Own Your Own Words", aims to build a blockchain-based platform using decentralized consensus method for pricing contribution and providing equity returns in the UGC area. It has built a set of underlying networks so as to enable traffic dividends to be rationally and fairly distributed to content producers, content proponents, content filterers and ecosystem builders, which can address the problem of unfair distribution of the dividends.
This week, the reporter was fortunate enough to get close to Alex and look forward to learning more about the YOYOW team and the specific information about the blockchain projects under operation. The opening sentence is exactly the answer Alex gave to the reporter's first question. The reporter asked the question "What is the original strategic concept of YOYOW?"
After emphasizing the sources of reference and inspiration of the YOYOW project, Alex highlighted the differences between YOYOW and Steem:
"After the project started, the team always felt that the Steem project was too centralized to be an independent content platform and there are only a few websites, such as Steemit and Steemd running their blockchain networks. We think that this kind of centralized way of construction would restrict its development.Taking Steem's model as an example, for the source of the content industry, such as the webmasters and developers of content-oriented development applications, they have no way to easily access the blockchain mainnet system. But for the blockchain technology, it is this group of people who are important demanders.Based on this idea, the model of YOYOW has changed afterwards. Under the platform-based model, multiple platforms can share the blockchain technology to build their own blockchain websites or applications. This is more flexible and more open than Steem. Ever since, YOYOW has grown into what we want, a connector for the content platforms."
Reporter: "Why did YOYOW choose to apply the blockchain technology on UGC area? As far as I know, there are a broad range of areas where the blockchain technology can be used."
Alex: "This will naturally have more to do with the interests and experiences of our team members. This question starts with the original concept of YOYOW. Because many of the key members of YOYOW team used to be the team members of the Chinese community of Bitshares and Steem.
But at that time, the Steem team set the annual inflation rate of the steem power too high, reaching 200%, in order to reward the token holders with the high inflation rate of steem power. It was because of this setting that the token model of the steem project has become quite complicated, and the unscientific, unhealthy, and bad settings have caused many investors to suffer losses.
So, the YOYOW team had an idea at that time to provide a better product than Steem, at least a product that doesn't have such a high inflation rate and has a more reasonable distribution model. So, this is an inheritance, an interaction between profession and ideal rather than the result of a flash of inspiration."
Reporter: "Haha, this is an answer with the language characteristics of a technician. Just now we talked about the source of YOYOW which is a history-oriented question, then we will talk about a future-oriented question: can you talk about the unique innovation of YOYOW?"
Alex: "The innovation of YOYOW is to allow third-party platforms to easily intervene in the blockchain of YOYOW. Third-party platforms can integrate with the YOYOW network only through a very simple, easy-to-deploy middleware and the YOYOW wallet. They can post articles on the YOYOW network and get token rewards and transfer money, which can be achieved through the middleware. This middleware is very compact, but it plays an extremely important role.
Inspired by this middleware, YOYOW will also launch some plug-ins afterwards, making it easier for third-party websites to get involved in owning this platform."
Reporter: "It seems that technical support has helped YOYOW achieve good results. So what is the current development of YOYOW? Will there be any new plans after that?"
Alex: "At present, through more than a year of development and iterative work, YOYOW has already released the mainnet, and gradually provided a number of basic features, such as the feature of transferring tokens, the feature of helping the content platforms to integrate with the network, the feature of posting articles, and the reward feature, etc. The basic features are all complete.
According to our expectation, in the first quarter of 2019, YOYOW should be able to complete the token reward feature, which is the most fundamental content incentive feature. At present, this feature is progressing smoothly and should be released on time.
In terms of ecological partners, YOYOW's ecological partners currently include the first eco-product Biask developed by the YOYOW team, the MDL Talent Hub community with rich industry experience in IT and performing arts, the knowledge community WeCenter which can build business knowledge systems and create a knowledge community of the industry based on the Q&A community, and the blockchain-based content platform 32Know.
In the coming period, our ecological partners will further expand. At present, there are more platforms and CMSs have already reached an agreement with us and will integrate with our network. In 2019, there will be considerable progress in this area."
Reporter: "What kind of partners does YOYOW need at present? What kind of support do these partners provide for the development of YOYOW?"
Alex: "YOYOW's current main partners are partners in the content industry and the cryptocurrency industry. With these partners integrating with the YOYOW network, we can get a considerable number of end users. At present, Biask has indirectly added more than 40,000 registered users to the YOYOW wallet through its nearly two hundred thousand accounts."
Reporter: "Alex, what do you expect from the future development of YOYOW? What is the mission of YOYOW?"
Alex: "I hope that YOYOW can integrate with more platforms and bring the concept of blockchain to the content industry and enable the content producers and the provider website owner to get reasonable returns. If the existence of YOYOW can make a more reasonable distribution of the dividend income brought by the traffic, it is a perfect completion of the mission."
Reporter: "Thank you for your precious time. I wish that the YOYOW team will be able to grow and develop successfully and spread the concept and value of the blockchain widely."
CryptoSlate was founded in 2017 by Seattle-based technology entrepreneurs, Nate Whitehill and Matthew Blancarte.
As strong believers in blockchain technologies, they envisioned a more streamlined way to get a glimpse of the cryptocurrency universe - including the latest crypto news, blockchain companies, products, cryptocurrency prices and blockchain events.
CryptoSlate's mission is to deliver transparent and accurate coverage of cryptocurrency and blockchain adoption.
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